Growth without structure is just risk. URC has been building toward national expansion for years, and until now, that growth has been driven by institutional relationships and word of mouth. That model got us to where we are. A different model will take us where we are going.

That is why we brought on Trey Vanlandingham as National Director of Business Development.

Trey has spent more than a decade building and scaling high-performing sales organizations in the residential and commercial construction space. Before joining URC, he founded and grew a company from startup to a 23-location, multi-state operation before a successful private equity exit. He knows what it takes to open a new market, build a client base from scratch, and develop the teams that sustain that growth over time. He brings deep expertise in roofing and exterior services alongside a track record of building institutional-level partnerships in competitive environments.

His mandate at URC is straightforward: build the pipeline, open the markets, and formalize the business development infrastructure that turns URC's track record into national reach.

How we enter a new market

URC does not show up in a new market by opening an office and hiring a team. Every market we have entered followed the same model: start with an existing client relationship, pilot with senior URC leadership deployed directly, validate the local subcontractor base, and scale only once repeatable execution is proven. That sequencing protects the client, protects our quality standard, and makes sure we earn the right to grow before we actually grow.

Trey's role is to build the pipeline that feeds that model. More conversations with institutional operators. More qualified opportunities. A more structured process from first call to signed contract.

If your portfolio operates in a market where you have been looking for a renovation partner who can perform at institutional scale, reach out. We are actively building relationships.